International Perspectives: Communicating the Noncommunicable

Journal of Health Communication

Volume 16, Supplement 2, 2011 September 14, 2011
Available online at: http://bit.ly/plEZH5
Foreword
The Noncommunicable Disease Challenge
Scott C. Ratzan
"....This special issue of the Journal of Health Communication: International Perspectives entitled ‘‘Communicating the Noncommunicable’’ was born at the World Economic Forum Global Agenda Council on Chronic Disease and Wellness held in Dubai in November 2010. In the development of this journal, many of the authors have engaged in research and dialogue throughout the globe including participation in the UN Interactive Civil Society hearing in the General Assembly in June 2011.
This issue is guest edited by two world experts—Professor Peter Anderson and Dr. Sania Nishtar—both members of the World Economic Forum Global Agenda Council. With a wide range of contributors, the issue hopefully can advance the dialogue with multi-sectoral and pluridisciplinary ideas for the health diplomacy that will be necessary to galvanize political action and policies at the global, regional, national, local, and community level...."
Online: http://bit.ly/p6elYV
Editorial
Building a Healthier World by Tackling Noncommunicable Diseases
Mirta Roses – Director Pan American Health Organization PAHO/WHO
"......Surely no disease group is as vast and complex in scope as the noncommunicable diseases (NCDs). Incorporating social determinants ranging from population growth, aging, globalization, and urbanization to income and education, and risk factors including tobacco, alcohol, diet, and physical activity, the NCDs call for an equally massive and comprehensive response.
The impact of this public health challenge on the global population will be the topic of a United Nations General Assembly (UNGA) High-level Meeting on the
Prevention and Control ofNCDs, to be held September 19–20, 2011, inNew York City.
As world leaders prepare for this event—only the second UNGA health-focused summit ever in history (the response to the HIV=AIDS epidemic was the first in 2001)— there is salient need for rethinking the dynamics of policymaking and how we in the health sector can and must work together in partnerships with other sectors—public and private—to address the underlying determinants and achieve better health and development outcomes.
This special issue on ‘‘communicating the noncommunicable’’ represents a significant contribution to the informed debate that will be crucial for translating collective political will into concrete and effective actions.
The key point of this dialogue is how we, as influencers, leaders, and agents of change, can help create and maintain a healthier world by tackling NCDs. To that end, our first thought must be that these diseases disproportionately affect poor people—whether they live in developed or underdeveloped countries—and that women bear a double burden, since they not only suffer themselves from NCDs but also serve as the principle caregivers (often in unpaid conditions) for others affected by these diseases.
Thus, a comprehensive response to NCDs not only calls for systemic changes in our physical and social environments, but also demands that we focus on equitable and universal access to prevention, diagnosis, and treatment, as well as on improving the quality of life of those living with NCDs...."
Online: http://bit.ly/pmOsKS
Introduction
Communicating the Noncommunicable
Peter Anderson & Sania Nishtar
Risk Factors and Impact
Physical Inactivity: The “Cinderella” Risk Factor for Noncommunicable Disease Prevention
Fiona C. Bull & Adrian E. Bauman
Communicating Alcohol Narratives: Creating a Healthier Relationship with Alcohol
Peter Anderson, Michaela Bitarello do Amaral-Sabadini, Ben Baumberg, Johan Jarl & David Stuckler
Reducing Salt Intake in the Americas: Pan American Health Organization Actions
Branka Legetic & Norm Campbell
Increasing Evidence for the Efficacy of Tobacco Control Mass Media Communication Programming in Low- and Middle-Income Countries
Sandra Mullin, Vinayak Prasad, Jagdish Kaur & Tahir Turk
Reducing the Silent Burden of Impaired Mental Health
Eva Jané-Llopis, Peter Anderson, Sarah Stewart-Brown, Katherine Weare, Kristian Wahlbeck, David McDaid, Cary Cooper & Paul Litchfield
The Economic Effect of Noncommunicable Diseases on Households and Nations: A Review of Existing Evidence
Michael Engelgau, Sandra Rosenhouse, Sameh El-Saharty & Ajay Mahal
Communicating and Acting on Solutions
Who's Afraid of Noncommunicable Diseases? Raising Awareness of the Effects of Noncommunicable Diseases on Global Health
George Alleyne, Sanjay Basu & David Stuckler
The Social Nature of Chronic Noncommunicable Diseases and How to Tackle Them Through
Communication Technology, Training, and Outreach
Jose M. Martin-Moreno, Franklin Apfel, Jose Luis Alfonso Sanchez, Gauden Galea & Zsuzsanna Jakab
“…This article argues that the time is propitious to reflect on the social nature of the most common behavioral noncommunicable disease determinants, including tobacco and alcohol use, physical inactivity, and unhealthy diet. Evidence is presented related to the fact that these diseases are profoundly rooted in social and community ties and points to the need for a modern communication strategy to serve as a linchpin of any successful action to address these public health threats. Several proposals, aimed at promoting health literacy, strengthening health workforce skills, capturing the power of new media and technologies, and targeting vulnerable groups, are discussed….”
Online at: http://bit.ly/pz2Oaa
Incentives for Health
Peter Anderson, Oliver Harrison, Cary Cooper & Eva Jané-Llopis
Design for Health: The Relationship Between Design and Noncommunicable Diseases
Rachel Cooper, Christopher T. Boyko & Cary Cooper
Communicating Health Through Health Footprints
Oliver Harrison, Cother Hajat, Cary Cooper, Gustavo Averbuj & Peter Anderson
The Potential of an Online and Mobile Health Scorecard for Preventing Chronic Disease
Talya Miron-Shatz & Scott C. Ratzan
A Multistakeholder Platform to Promote Health and Prevent Noncommunicable Diseases in the Region of the Americas:
The Pan American Health Organization Partners Forum for Action
C. James Hospedales & Eva Jané-Llopis
A Global Coordinating Platform for Noncommunicable Diseases
Sania Nishtar & Eva Jané-Llopis
Twitter http://twitter.com/eqpaho
*      *     *
This message from the Pan American Health Organization, PAHO/WHO, is part of an effort to disseminate
information Related to: Equity; Health inequality; Socioeconomic inequality in health; Socioeconomic
health differentials; Gender; Violence; Poverty; Health Economics; Health Legislation; Ethnicity; Ethics;
Information Technology - Virtual libraries; Research & Science issues.  [DD/ KMC Area]
Washington DC USA
“Materials provided in this electronic list are provided "as is". Unless expressly stated otherwise, the findings
and interpretations included in the Materials are those of the authors and not necessarily of The Pan American
Health Organization PAHO/WHO or its country members”.
------------------------------------------------------------------------------------
PAHO/WHO Website
Equity List - Archives - Join/remove: http://listserv.paho.org/Archives/equidad.html
Twitter http://twitter.com/eqpahoJournal of Health Communication

Volume 16, Supplement 2, 2011 September 14, 2011

Available online at: http://bit.ly/plEZH5

Foreword

The Noncommunicable Disease Challenge

Scott C. Ratzan

"....This special issue of the Journal of Health Communication: International Perspectives entitled ‘‘Communicating the Noncommunicable’’ was born at the World Economic Forum Global Agenda Council on Chronic Disease and Wellness held in Dubai in November 2010. In the development of this journal, many of the authors have engaged in research and dialogue throughout the globe including participation in the UN Interactive Civil Society hearing in the General Assembly in June 2011.

This issue is guest edited by two world experts—Professor Peter Anderson and Dr. Sania Nishtar—both members of the World Economic Forum Global Agenda Council. With a wide range of contributors, the issue hopefully can advance the dialogue with multi-sectoral and pluridisciplinary ideas for the health diplomacy that will be necessary to galvanize political action and policies at the global, regional, national, local, and community level...."

Online: http://bit.ly/p6elYV

Editorial

Building a Healthier World by Tackling Noncommunicable Diseases

Mirta Roses – Director Pan American Health Organization PAHO/WHO

"......Surely no disease group is as vast and complex in scope as the noncommunicable diseases (NCDs). Incorporating social determinants ranging from population growth, aging, globalization, and urbanization to income and education, and risk factors including tobacco, alcohol, diet, and physical activity, the NCDs call for an equally massive and comprehensive response.

The impact of this public health challenge on the global population will be the topic of a United Nations General Assembly (UNGA) High-level Meeting on the

Prevention and Control ofNCDs, to be held September 19–20, 2011, inNew York City.

As world leaders prepare for this event—only the second UNGA health-focused summit ever in history (the response to the HIV=AIDS epidemic was the first in 2001)— there is salient need for rethinking the dynamics of policymaking and how we in the health sector can and must work together in partnerships with other sectors—public and private—to address the underlying determinants and achieve better health and development outcomes.

This special issue on ‘‘communicating the noncommunicable’’ represents a significant contribution to the informed debate that will be crucial for translating collective political will into concrete and effective actions.

The key point of this dialogue is how we, as influencers, leaders, and agents of change, can help create and maintain a healthier world by tackling NCDs. To that end, our first thought must be that these diseases disproportionately affect poor people—whether they live in developed or underdeveloped countries—and that women bear a double burden, since they not only suffer themselves from NCDs but also serve as the principle caregivers (often in unpaid conditions) for others affected by these diseases.

Thus, a comprehensive response to NCDs not only calls for systemic changes in our physical and social environments, but also demands that we focus on equitable and universal access to prevention, diagnosis, and treatment, as well as on improving the quality of life of those living with NCDs...."

Online: http://bit.ly/pmOsKS

Introduction

Communicating the Noncommunicable. Peter Anderson & Sania Nishtar

Risk Factors and Impact

Physical Inactivity: The “Cinderella” Risk Factor for Noncommunicable Disease Prevention. Fiona C. Bull & Adrian E. Bauman

Communicating Alcohol Narratives: Creating a Healthier Relationship with Alcohol. Peter Anderson, Michaela Bitarello do Amaral-Sabadini, Ben Baumberg, Johan Jarl & David Stuckler

Reducing Salt Intake in the Americas: Pan American Health Organization Actions. Branka Legetic & Norm Campbell

Increasing Evidence for the Efficacy of Tobacco Control Mass Media Communication Programming in Low- and Middle-Income Countries. Sandra Mullin, Vinayak Prasad, Jagdish Kaur & Tahir Turk

Reducing the Silent Burden of Impaired Mental Health. Eva Jané-Llopis, Peter Anderson, Sarah Stewart-Brown, Katherine Weare, Kristian Wahlbeck, David McDaid, Cary Cooper & Paul Litchfield

The Economic Effect of Noncommunicable Diseases on Households and Nations: A Review of Existing Evidence. Michael Engelgau, Sandra Rosenhouse, Sameh El-Saharty & Ajay Mahal

Communicating and Acting on Solutions Who's Afraid of Noncommunicable Diseases? Raising Awareness of the Effects of Noncommunicable Diseases on Global Health. George Alleyne, Sanjay Basu & David Stuckler

The Social Nature of Chronic Noncommunicable Diseases and How to Tackle Them Through Communication Technology, Training, and Outreach. Jose M. Martin-Moreno, Franklin Apfel, Jose Luis Alfonso Sanchez, Gauden Galea & Zsuzsanna Jakab

“…This article argues that the time is propitious to reflect on the social nature of the most common behavioral noncommunicable disease determinants, including tobacco and alcohol use, physical inactivity, and unhealthy diet. Evidence is presented related to the fact that these diseases are profoundly rooted in social and community ties and points to the need for a modern communication strategy to serve as a linchpin of any successful action to address these public health threats. Several proposals, aimed at promoting health literacy, strengthening health workforce skills, capturing the power of new media and technologies, and targeting vulnerable groups, are discussed….”

Online at: http://bit.ly/pz2Oaa

Incentives for Health. Peter Anderson, Oliver Harrison, Cary Cooper & Eva Jané-Llopis

Design for Health: The Relationship Between Design and Noncommunicable Diseases. Rachel Cooper, Christopher T. Boyko & Cary Cooper

Communicating Health Through Health Footprints. Oliver Harrison, Cother Hajat, Cary Cooper, Gustavo Averbuj & Peter Anderson

The Potential of an Online and Mobile Health Scorecard for Preventing Chronic Disease. Talya Miron-Shatz & Scott C. Ratzan

A Multistakeholder Platform to Promote Health and Prevent Noncommunicable Diseases in the Region of the Americas: The Pan American Health Organization Partners Forum for Action. C. James Hospedales & Eva Jané-Llopis

A Global Coordinating Platform for Noncommunicable Diseases. Sania Nishtar & Eva Jané-Llopis

Twitter http://twitter.com/eqpaho

*      *     *

This message from the Pan American Health Organization, PAHO/WHO, is part of an effort to disseminate

information Related to: Equity; Health inequality; Socioeconomic inequality in health; Socioeconomic

health differentials; Gender; Violence; Poverty; Health Economics; Health Legislation; Ethnicity; Ethics;

Information Technology - Virtual libraries; Research & Science issues.  [DD/ KMC Area]

Washington DC USA

“Materials provided in this electronic list are provided "as is". Unless expressly stated otherwise, the findings

and interpretations included in the Materials are those of the authors and not necessarily of The Pan American

Health Organization PAHO/WHO or its country members”.