In 2004, sanofi-aventis and the International Union Against Cancer (UICC) launched a mobilization and awareness program called 'My Child Matters', to fight against childhood cancers in emerging countries. The objective is to encourage institutions (hospitals, NGOs, etc.) to develop pragmatic approaches to improve awareness, early diagnosis, access to care and treatment, pain control and better management of the social and cultural aspects of the disease for both children and families.